Turning around stalled franchise growth through improved franchise relations…
The company is a 20 year old full service theme restaurant with both company and franchised operations. The Steed Consultancy was engaged to conduct a full assessment and make recommendations to rejuvenate the franchising effort.
Our research indicated the company needed to improve relations with and support to the existing franchise community first. From experience, we know prospective franchisees almost always contact existing franchisees as part of their due diligence process. Anything less than rave reviews can stall new franchise growth.
We developed strategies and tactics to improve the franchise relationships and support. We continue to work with the company on franchisee communications.