Custom International And Domestic
Franchise Specialists

Potential & Strategy

burger-n-fries1Our second step looks into the future to determine the market potential for the brand and what the growth strategy might be.

For example, will the company designate certain markets for company only growth and franchise company locations in other markets as part of a “seed market program”? Will the company go international, and if so, will it do so with a local joint venture partner, or with a franchise developer for part or all of the country? How many outlets will each market support? What does the competitive landscape look like? These and many more questions will be explored.

steps-to-success-in-franchising-2-600

Step 3: Development & Support